Good news! LinkedIn finally allows a bit of translation in company pages.
The translation can be entered for two items: Company name and Company description. Products and Services remain in one language only. The nice thing is that a Company page can have these two pieces of information in many languages, including English, Italian, French, Spanish, Portuguese, Swedish, Danish, Dutch, Polish, Czech, Norwegian, Turkish and a few more. The language displayed will be the one the visitor is using for his Linkedin access, or a default language that you can choose (see step 7 below).
How do you make multiple language versions of your company page?
- Assuming you have already setup a company page in one language, access that page and press the blue “Edit” button on the top right side.
- In the “Overview” tab you will see an area with a grey background. These are the two bits of information that you are allowed to translate.
- Choose a first language under the pull-down for “Optimize your Company Name and Description for”
- Write the appropriate text in that language for Company Name and Company Description. By the way, the description must be at least 250 characters long.
- When you are done entering the text, press the light blue “Publish” button on the top right side of the screen. The data will be saved and you will be returned to the normal viewing mode.
- Repeat from step 1 to 5 for all the languages you want to support.
- As a last activity, while in edit mode, make sure you select the appropriate Default Language from the ones you just created.
How do you check your translated versions?
If you want to check how they will appear to visitors browsing your company page from various countries, scroll all the way to the bottom of the page and change the LinkedIn language in the blue footer by clicking on “Language” and selecting one of the supported languages. Your LinkedIn application will change interface language and your company page will now appear in that language, if it is one you entered with the previous procedure.
I hope Linkedin will expand the support of national languages in other parts of company pages, like products and services. If we all start implementing localized versions of company pages, maybe this will happen!
Are there any other “international issues” you cannot solve surrounding Linkedin Company Pages? Feel free to ask by adding a comment.
In the meantime, especially if you found this post useful, why not follow my company page on Linkedin?
How do you remove a translate version?
Read this post to find out.