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How to activate URL Links in Slideshare

12 April 2010 · Leave a comment »

Sometimes presentations include URL links. URL stands for Universal Resource Locator and is an internet term. It generally refers to a website address such as http://www.slidecoaching.com.  If you build a presentation with PowerPoint, the URL link will automatically get underlined, it will appear in a different color and it will be active when you show the presentation with PowerPoint; when you click on it  the browser will open and the webpage will be displayed. A link which is recognized as a URL by PowerPoint will also be recognized as such when you upload your presentation to Slideshare, the popular site for presentation sharing.  On Slideshare the URL will lose the underlining, which may make you believe the link is not active, but when you move the mouse pointer over it a hand will appear to show you it’s an active hyperlink.

The actual text displayed does not need to be the exact URL, it can be anything you want, even multiple words, and generally the http prefix is taken away for aesthetic reasons. But if the hyperlink is active and functioning in PowerPoint, it will also be active in Slideshare.  Remember that just typing a website address such as lesswire.it in one of your presentation slides will not necessarily  turn it into a hyperlink.  PowerPoint does not know you want a hyperlink unless it sees the http prefix or it can intepret a www prefix.   But you can add the hyperlink yourself to any text by first selecting it and then using the Insert / Hyperlink command.

The same method can be applied to a PowerPoint object, like a rectangle or an image.  Just select the object and use the Insert/Hyperlink command.  This can be useful to place icons with links to your Twitter, Facebook and other social network pages.

Here are a couple of very simple example slides posted to Slideshare.  You can move your mouse pointer to see which pieces of text and which objects have a hyperlink attached, and you can test the links by clicking on them.   The third page has sample social network icons with links, a great idea for the first or last slide of a presentation deck.

Storytelling in Marketing and Sales

31 March 2010 · 2 Comments »

Brainshark.com is a web service for creating and sharing multimedia presentations. The company holds a presentation contest each year for its customers called “Sharkie Awards”, and  the winning presentations are showcased on the company website.

Not all winning presentations are good, but there is one that is definitely worth taking a look at. It is the winner in the Marketing category. The presentation was developed by a company called Corporate Visions, specialized in Customer Message Management.  It is titled “How to tell a story that sells”.
It’s both a well constructed presentation and a lesson in how to build sales presentations/messaging, which should be centered on the prospect and not on your company. Don’t miss the fun video on slide 21!

If you like the concept of “Customer Message Management” may I suggest you register and watch the free Corporate Visions Instant Webinar titled “How to Create Preference, Not Parity, in Your Value Propositions”. You will find great insights here as well, coupled with an appealing presentation style.

The company website as a marketing tool

14 March 2010 · Leave a comment »

Having a business website has become quite common in all industries. Nevertheless, I meet many entrepreneurs and website designers that are not aware of some website basics that could make their presence on the Internet more effective.

That is why in the February issue of  “Clamer informa” -  an Italian professional B2B horticulture magazine – I have published an article titled “Il sito aziendale come strumento di marketing” (The company website as a marketing tool). The purpose is to get its readers to take a second look at their web presence and also learn a few things about web marketing, web analytics and SEO.

The article is also useful for those who are in the planning stages of their professional website.

It is freely downloadable clicking on the miniature below.  As I said, it is in Italian.

pdf articolo sito aziendale