Services > Copywriting for content marketing
Content creation services
Sometimes generating content for a blog, a website, an article, or a newsletter is hard. It’s even harder to get an internal resource to write a white paper, though you know it would help to generate leads. Research studies (Eccolo Media 2009) indicate that “Business decision makers turn to white papers to get advice on purchasing decision“.
What’s also interesting, according to a study by KnowledgeStorm and Marketing Sherpa, is that “85% of technology buyers report that they need to encounter at least three pieces of content before they acquire significant knowledge about a particular technology solution” [emphasis mine].
Are you providing this content to your prospects?
An interesting alternative or addition to a typical “all text” whitepaper is a narrated presentation that presents the content of the whitepaper.
Your employees are not writers or maybe they don’t like to write? Why not outsource these activities?
My international marketing, product management, web-marketing and IT background allows me to write competently on a variety of topics. Get in touch to discuss your needs.