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I just wrote an article for the top horticulture professional magazine in Italy (Clamer Informa). The title …

Sorry, this entry is only available in Italiano.

Whatever professional endeavours we pursue, from research to marketing, from finance to education … sooner or later we will have the need to present our work or ideas to other people.
PowerPoint allows the creation of slides to use in presentations. PowerPoint templates push users to build slides with bullet points that we are then strongly tempted to read when we have to present them. It’s like having our notes up on the board: this is of great comfort to us and helps in the ingrate task of presenting, which most people don’t like.
But do our listeners follow what we say? Are we sure we are communicating? Are we capturing the audience’s attention? Are we effective…or maybe not?