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The company website as a marketing tool

slidecoach — Sun, 14 Mar 2010 08:37:55 +0000

Having a business website has become quite common in all industries. Nevertheless, I meet many entrepreneurs and website designers that are not aware of some website basics that could make their presence on the Internet more effective.

That is why in the February issue of “Clamer informa” - an Italian professional B2B horticulture magazine – I have published an article titled “Il sito aziendale come strumento di marketing” (The company website as a marketing tool). The purpose is to get its readers to take a second look at their web presence and also learn a few things about web marketing, web analytics and SEO.

The article is also useful for those who are in the planning stages of their professional website.

It is freely downloadable clicking on the miniature below. As I said, it is in Italian.

Saving to PDF with Office 2007

Alessandra — Fri, 17 Apr 2009 19:43:22 +0000

It is very useful to be able to save as a PDF file a Word document or a PowerPoint presentation. The PDF format is practically universal and normally does not allow for changes (you would need Adobe Acrobat Professional to do it, if the PDF allows it).
The option to save to PDF was not automatically installed with Office 2007, so maybe you think it’s not possible because you don’t see it in the “Save as” options. You need to go to the Microsoft site and download the appropriate Add-In, called Microsoft Save as PDF for Office 2007.

Once you have installed the component, you will have a new option under “Save as”.

Rumors have it that the next Service Pak for Office 2007, called SP2 that is scheduled for release on April 28, 2009, will have native support for the PDF format.

p.s.
In fact, the service pack released a few days after this post does add this feature, so make sure you upgrade to SP2, using the Windows Update service.

A good presentation is 50% of the sale

Alessandra — Wed, 13 Aug 2008 09:38:56 +0000

I just wrote an article for the top horticulture professional magazine in Italy (Clamer Informa). The title is “Whoever presents well is halfway there” (in Italian it sounds better because there is a saying that goes something like “whover starts well is halfway there”, “chi ben comincia è a metà dell’opera”). You can download a copy of the article (in Italian) by clicking on this link: “Chi ben presenta è a metà dell’opera“.