A good presentation is 50% of the sale

I just wrote an article for the top horticulture professional magazine in Italy (Clamer Informa). The title is “Whoever presents well is halfway there” (in Italian it sounds better because there is a saying that goes something like “whover starts well is halfway there”, “chi ben comincia è a metà dell’opera”).  You can download a copy of the article (in Italian)  by clicking on this link: “Chi ben presenta è a metà dell’opera“.