The company website as a marketing tool

Having a business website has become quite common in all industries. Nevertheless, I meet many entrepreneurs and website designers that are not aware of some website basics that could make their presence on the Internet more effective.

That is why in the February issue of  “Clamer informa” –  an Italian professional B2B horticulture magazine – I have published an article titled “Il sito aziendale come strumento di marketing” (The company website as a marketing tool). The purpose is to get its readers to take a second look at their web presence and also learn a few things about web marketing, web analytics and SEO.

The article is also useful for those who are in the planning stages of their professional website.

It is freely downloadable clicking on the miniature below.  As I said, it is in Italian.

pdf articolo sito aziendale